Do I have a different target for each product I offer, or does everything point to the same segment? In most cases, businesses offer a wide variety of products. Some stores choose to sell different products but of the same genre, thus aiming at a single target audience.

For example: imagine a store that sells women’s clothing and makeup. Even though they are different products, both are aimed at women. Other variables, such as gender and age, can influence. Thus, it is necessary to define different targets, such as stores offering men’s and women’s clothing. Finally, it is essential to note that the person who buys it is not always the same person who uses it, as in items for children and babies.

Are You Underestimating Your Reach Based Solely On My Own Experience?

It is common for you to ask yourself: would I buy my own product/service? While this is a good question, you may be conditioned to answer yes for obvious reasons. So you happen to convince yourself that it’s essential for men in their 30s to 50s, for example, but in reality, you may be fooling yourself, and you’ll start to see stagnant sales numbers and get frustrated due to the low return on the investment (ROI).

Who Are My Competitors, And Who Are They Targeting?

Watching those that offer the same or similar products is always a good idea, as they can indirectly tell us if we are on the right track or if we need to make some adjustments. See how they communicate their products, promote them, the type of packaging they use, etc. This should help you understand a little more about your target audience’s profile.

Where Can I Find My Target Audience?

People go to different physical places and websites according to their interests and routines. For your offers to reach them, look for where your target is. Once you find suitable sites, apply part of your advertising budget to the medium. For example, if your target audience is teenagers, invest in paid ads on social media like Facebook; if your target is made up of professional adults, direct your advertising efforts to LinkedIn. Sites like promo republic for example will help you in this journey. Check https://promorepublic.com/en/  for more information on this.