With the evolution of marketing, the language used by marketeers has also evolved. There is a lot of jargon used now which usually leaves our clients wondering and confused.
Search engine optimization and Search engine marketing are two such words which are often misunderstood by the clients. There is a drastic difference between SEO and SEM but when used properly can bring out amazing results for the customers.
What is the Difference Between SEO and SEM?
Search engine optimization is usually considered to be a part of search engine marketing which encompasses both paid and organic modes of marketing campaigns.
Search engine marketing is however considered to be paid marketing and paid search according to certain marketing agencies purchasing ads on search engines to gain more website traffic is called search engine marketing. On the other hand, Search engine optimization is a way to get more traffic for free and through natural and editorial resources. This is also called an organic medium.
Search Engine Optimization
Google is always changing algorithms and Seodisciplines need to be continually evolving to keep up with it. Onsite and offsite activities are two main pillars of Seo also called off-page and on-page.
What is On-Page Seo
- Target keywords, heading tags, image alt tags, meta description, metadata, and page title tags
- Optimized page copy with well-done keyword research
- URLs with selective keywords
- Page speeds which are optimized
- Content to be integrated with social sharing
What is Off-page SEO
- Obtain quality leads with link building
- Increasing website traffic through social signals
- Social bookmarking to increase attention
Search Engine Marketing (SEM) Overview
Searching Visibility through paid advertisements on different search engines like Google, Firefox etc is what is done in Search engine marketing. Such advertisements are called PPC or pay per click ads. Other terms used in Sem activities are CPC cost per click ads, paid search advertisements, and paid search ads. Pay per click ads help you to reach potential buyers through ad copies which are relevant and use keywords which match their search queries. Search engine results pages show these PPC ads beside the organic listings.
Sem does help your business to increase the visibility of its landing pages, blogs, articles, web pages, and more.
SEO Guru Atlant’sSearch Engine Optimization and search engine marketing help your business grow and is essential but it is important to understand the difference between SEO and SEM.